About Metagame

Metagame is your complete solution for creating compelling multiplayer content for your site and building an active and loyal community around those games. It includes a game engine, a lobby system, a user database and the multi-tier, web-based client/server infrastructure to handle it all.

Multiplayer games breed communities

Single-player games can be fun and compelling but multiplayer provide an easy way to create a community. The interaction of two or more live players competing against one another is something that no single-player game can duplicate. AI opponents are great for learning games but live opponents add to the experience by infusing unpredictability and emotion into the game. Players make friends, create rivalries and go back again and again to test their skills against the competition. These interactions between players, both in-game and on the site’s forums are what keep them coming back for more.

Customer acquisition, retention, communication

Games drive traffic - this is a given. Sites all over the net use games for a variety of reasons, whether it's to generate ad revenue, subscriptions or to promote a brand. You can use almost any game to bring a potential customer to your site, but how do you keep them coming back day after day, week after week?

One good multiplayer game can help establish a community of loyal users on your website. That competitive interaction between players is not something that can be replicated with a single-player experience. Players are driven by their competitive spirit and friendships made during play to return on a regular basis. Your fans will promote the game virally by recruiting their friends to share the experience.

Turn-based strategy games provide a much better platform for brand impressions than fast-paced action games. We’ve always known this, but studies are beginning to bear this out. According to the behavioral research firm Bunnyfoot, when playing action games, "... players are too engrossed in the game to pay attention to the ads." Turn-based games provide a natural break, while players are waiting for their opponents to complete their turn, to take in the surrounding landscape of the game, view the branding and take in the message.

Rapid development, save money

The infrastructure to support multiplayer gaming is expensive to build – this is where Metagame comes in. Metagame make online multiplayer games easy. The engine reduces the time and cost to develop turn-based multiplayer games dramatically. Add in the fact that we can do all of the heavy lifting to create the games and make it all integrate with your site and you really don't have to do much of anything. What could be easier?

Many Applications

You are probably already thinking about ways that you could use Metagame to increase traffic on your site, but here are some examples:

Tabletop Game Launch Media Launch

Why Metagame?

One good multiplayer game can help establish a community of loyal users on your website.

Metagame™